3D ARCHITECTURAL VISUALISATION
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What is a 3D visualisation?
Just 10 years ago most of the real estate projects, hotels, new restaurants, public projects or any other building projects did not really have any good representation except the drawings.
It was tricky to understand how the project will look in the future and especially for people who have never worked with drawings.
Just imagine now buying an apartment in a building which is not built and you have no idea how it is going to look in reality.
Now 3D visualisations are used for pretty much any building project. Apartments sales without a 3D render is now even not accepted.
All real estate websites are full of beautiful interior and exterior 3D visualisations.
Nowadays even project managers of exhibition stands, renovation projects, product managers – all make 3D visualisations. It helps a good deal to evaluate the future project and make all the changes and tweaks before even starting, saving a lot of time during project implementation phase.
Now 3D visualisation is an ultra realistic representation of any future real estate, product or any other project.
With a help of improving technology and such software programs as 3D max, Corona, Vray, Rhino and others – 3D designers are able to build photorealistic renders that is even hard to tell the difference between reality and computer generated image (CGI).
How to implement your 3D visualisations project?
In 10 years of work in 3D visualisations projects we have seen a lot of different 3D projects: hotels, bridges, apartment buildings, kindergartens, hospitals, public spaces, parks and so on.
We have prepared few guidelines to make the process of 3D as smooth as possible.
So to make the best of any 3D project we would need:
- Drawings. A lot of real estate companies do have professional drawings before starting a project. The best drawings are in DWG format (from Autocad) and that helps the 3D designer to understand the measures, size and other details of the project quite fast. In emergency situation we have no problems to work with hand drawn drawings (that happened few times actually) and then most important thing is to have the measures. Once we have measures – we can work from simple not finished drawings.
- Colors and materials. For a 3D designer it is very important to know all the colors and materials of any surface in interior or exterior. 3D designer must have colors and materials of facade, floors, walls, ceilings, doors and any other small details in the 3D render. Best case scenario: to have photos and color codes of each surface. Then the job of making a 3D render will be much faster.
- Angles. It is very important to know which spaces and from which angle you want to see them. In interior and exterior visualisations these are a bit different. In interior mostly end users want to see at least one visualisation of living room, kitchen and/or toilet, bedroom. In that angle people must understand the size of the place and what can be put and decorated in these rooms. For exterior visualisations it is very important to see the overall project. We call it bird view, where people can see the view from the top, the whole new project: where house stands, how new streets look, how old streets connect to the new ones, where is playing ground, parking lot and so on. Thats is very important to see and understand.
- The mood. That is the most tricky one, because it is possible to make very cosy and welcoming mood: then shadows, yellow light helps a lot. We usually put an evening mood: around 8PM in summer time. Then you can turn on the lights in apartments and the whole project looks very jolly.
- The furniture. For interior visualisations it is very important to know what kind of style you want to have: scandinavian, modern, minimalistic or any other. To the help then comes examples from all around the world: you can google images and send to a 3D designer all images you like, so that gives a very good understanding of what you expect. Separate pictures of furniture and mood boards help a lot as well.
- The surroundings. It is very useful to know what kind of surroundings you wish to have. It can be a green meadow, it can be different bushes and trees, it can be gravel or black ground around the house and so on. There are many things that now is possible to do. We can put flowers, flower beds, gardens, terraces – anything is possible.
Real life look. In the images we can put children playing with a dog, we can put bikes, barbeques, old couple sitting on the bench or anything else to make the place alive and inviting.
How many 3d visuals should you do per project?
It of course depends on the size of the project.
If you are building an apartment house with many different living spaces, it is very important to show the client that different apartment has different layout and other details.
For interior visualisations we usually advise to show living room, kitchen, bedroom and a toilet. So that comes to 4 renders each apartment. Your client then can understand very well all the spaces, angles, layout and other stuff. It is very good that client sees it all before buying than asking questions later on that he has imagined something totally different.
For the exterior we usually advise to do 2 visualisations from the bird view and two from the ground view. It gives a very good understanding of how all of the project looks like and what is placed where in the new place the person is moving in.
It is possible to make visualisations from many different angles: from the balcony, from the kitchen window, from very high up and straight from the roof. There are many possible 3D variations.
The 3D visualisation mood
As mentioned before, this part is very important.
These days we can make a lot of different things: we can make a place like it is snowed in, like it has just rained and with autumn colors on the trees, like it is in the middle of the day and sun is shining and so on. There’s no limitation. We can put mountains, fjords and forests next to any 3D house. We can even make fog and dew on the grass.
In our own experience: evening light, some small shadows and then the lights are on in the houses makes the best welcoming mood to our clients.
3D visualisations project implementation time
Once we get all the information from you: drawings, samples, colors, materials, all other ideas and small details we do you a demo visualisations in 5 working days.
In demo visualisations you will see the angles, furniture placement, house placement and all other most important things. Then you can send us notes, ideas, changes, fixes and other things. We make the adaptations in 3-5 working days and continue with them till you are completely satisfied.
Depending on project size and complexity, one photorealistic 3D visualisation can be done in 5-15 working days. The whole project is being done simultaneously as well.
3D visualisations projects communication
I hope this gives you a good understanding and explanation how your 3D project can get the best possible results.
Fast communication and feedback is a big key in success.
It is very important to get all your notes and ideas as soon as possible, so a 3D designer can fix them as soon as possible to you. Notes must be clear and understandable so both sides avoid any misunderstandings. This way you are going to love your final result and that will help you to sell much faster and maybe even with bigger profits.
I hope we can help you in this 3D process and we are looking forward to your questions and ideas.
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